Celebrating Our Soft Launch in Hollywood
Date: Wednesday, October 23, 2024
Casa Negra Collection recently celebrated its soft launch in Hollywood at Mi Ranchito Veracruz Hollywood, where friends, supporters, and fragrance lovers gathered for an unforgettable evening of warmth and luxury. This intimate event was a chance for our guests to experience the first unveiling of our unique candle line, set against the energetic backdrop of Hollywood.
The Casa Negra Story: Friendship, Heritage, and Elevated Living
Casa Negra Collection was born from a 25-year friendship between co-founders Veronica Alcaraz-Saucedo and Mayra Sinohui. With roots in Mexican-American heritage, this journey has been one of shared values, creativity, and a passion for high standards. Casa Negra isn’t just a brand—it’s a tribute to heritage, shared memories, and the art of making any space feel inviting and meaningful. Our candles are crafted to reflect these values, balancing elegance, nostalgia, and modern luxury.
Our Signature Candles: Fragrances Crafted for Every Mood
Guests were invited to explore our four signature scents—Amber Sol, Aztec Dahlia, Santos, and Two Wild Roses—each one thoughtfully designed to transform a space into a sanctuary. Set up at individual stations, each candle invited guests into its story through subtle notes and carefully chosen elements.
- Amber Sol pays tribute to the vibrant spirit of Los Angeles, where the founders are from. Its top note, the marigold flower represents the strength and warmth of the sun, capturing the essence of a beautiful, sunny day in LA.
- Aztec Dahlia draws inspiration from Mexico’s national flower, the Dahlia. The candle’s combination of floral and amber notes capture warmth and elegance in any space.
- Santos brings a mystical edge with woodsy, smoky layers that evoke an earthy spirit inspired by ancient Aztec tales.
- Two Wild Roses combines floral and woody tones, a romantic and elegant scent that speaks to the bond between best friends.
Every candle is crafted with a premium soy/coconut wax blend and is set in a sleek, reusable black ceramic vessel that adds a modern, elegant touch to any decor.
Event Highlights: An Evening of Immersive Scents and Sensory Delights
Mi Ranchito Veracruz Hollywood provided a warm, inviting space where each Casa Negra fragrance station allowed guests to explore the scents at their own pace. Decorated with candle-lit ambiance and minimalistic elegance, the setting truly reflected the Casa Negra aesthetic.
Signature drinks inspired by each candle’s essence added to the sensory experience. Named after each fragrance, these cocktails and mocktails were carefully crafted to reflect the unique personality of each scent, blending familiar and exotic flavors to create an immersive tasting experience that paired perfectly with each fragrance. From bold, rich flavors to light, fresh sips, each drink complemented the candles in a way that delighted guests’ senses.
Connecting with Our Community
The heart of the night was seeing our community come together in support of Casa Negra. Many guests shared their connection to the brand’s concept, commenting on the luxurious yet grounding design and unique fragrances that capture a balance of modern and traditional values. Moments like these remind us why we began this journey: to create meaningful, sensory experiences that add warmth, elegance, and comfort to people’s lives.
Exclusive Accessories and Thoughtful Details
Alongside our signature candles, we unveiled our Wick Trimmer and Snuffer Set and Long-Stem Matches—the perfect companions for candle care. Each accessory is crafted to enhance the candle experience with both functionality and style in mind, aligning with Casa Negra’s commitment to quality and luxury.
A Sincere Thank You
Looking back on the soft launch, we are filled with gratitude. Thank you to everyone who joined us in Hollywood, shared kind words, and supported Casa Negra Collection. Your presence made the evening truly memorable, and we are excited to continue this journey with you.
This event is only the beginning. Stay tuned for more updates, exclusive offers, and new scents on the horizon. Until then, we hope each candle brings warmth and beauty into your home.
With appreciation,
The Casa Negra Team