Casa Negra Collection

Casa Negra Collection is a luxury home fragrance brand established in 2020 by two best friends, Veronica Alcaraz-Saucedo and Mayra Sinohui, in California’s sun-kissed San Fernando Valley. A 25-year friendship with a journey filled with cherished memories. Despite having different backgrounds and career paths, they share the same values and vision, which inspired them to design a line of home air care products that meet the highest standards.

At the heart of the Casa Negra Collection are two Mexican-American entrepreneurs who have teamed up to showcase their heritage and deep friendship. They have carefully selected unexpected fragrance notes, designed signature scents, and encapsulated them in a minimalistic yet audacious vessel that adds a touch of luxury to one’s lifestyle. They understand that work and home life often overlap, so they have created warm and inviting candles that benefit people’s well-being right in their homes. 

Casa Negra Collection proudly presents four signature fragrances, and each candle is hand-poured with a blend of black soy, coconut, vegan-friendly wax, and a black all-natural cotton wick housed in our customized round black box. Every candle is infused with a unique black note that exudes elegance, nostalgia, and comfort, transforming any space into a sanctuary. Every ingredient has been thoughtfully formulated with high-quality materials to achieve top-of-the-line performance, deliver a story, and stay true to our brand identity. These magnetic elements blend sustainably to create a sensory experience while always considering all-gender inclusivity..

The Two Wild Roses

Veronica Alcaraz-Saucedo, the Founder & President of the brand, is a resilient veteran and entrepreneur who has triumphed over financial challenges to achieve success in business. Her diverse career spans service in the U.S. Army Reserves, earning degrees from UCLA and Pepperdine University, and roles in real estate, restaurants, and food manufacturing. Motivated by the desire to harmonize work and home life, she found inspiration in creating candles that evoke emotions with their heartwarming fragrances. Veronica's drive stems from her passion for business, community engagement, and philanthropy, as she aims to grow her enterprise and build a lasting legacy.

Mayra Sinohui, as the Co-founder and Creative Director of Casa Negra, fashion, and creativity have been significant in her life since childhood. Born and raised in Tijuana, Baja California, Mexico, and later moved to the San Fernando Valley. Earned a Bachelor’s degree in Communication Studies from California State University of Northridge and continued pursuing her passion in the beauty and fashion industry. With over 20 years of experience as a makeup artist, she has worked with numerous clients, celebrities, and brands such as Lancôme, Chanel, Giorgio Armani, YSL, Byredo and Parfums De Marly. During the quarantine, she developed a hobby of making candles, leading to the birth of the Casa Negra Collection Candles. Her love for fashion and creativity is inspired by her family, particularly her father’s and mother's unique take on fashion and her grandmother's traits of determination, gentleness, independence, and compassion.