Our Story

The friendship came first. The fragrance followed.

Casa Negra Collection began in the San Fernando Valley in 2020, in the space between a global pause and a reckoning—a moment that made us look more closely at what we carried with us, what felt like home, and what was worth creating.

Veronica and Mayra had known each other for more than three decades before the first candle was poured.

The friendship came first. The brand followed.

From the beginning, Casa Negra was never simply about making candles. It was about capturing the things that stay with us: the scent of a place, the memory of a person, the beauty of where we come from, and the feeling of home.

Our fragrances are inspired by heritage, botanicals, relationships, places, and memories—translated into sophisticated scents and thoughtfully designed objects for the home.

Every fragrance begins with a story.

Why Casa Negra

Where heritage becomes fragrance.

Casa Negra was born from a simple belief: Luxury should feel personal.

Our Mexican heritage is part of our foundation, but we interpret it through a contemporary lens—modern, refined, and deeply personal.

The signature matte-black vessel is an expression of that philosophy.

Black has long carried meaning in culture and history. For us, it became something else: a symbol of beauty, strength, sophistication, and permanence.

We chose black intentionally.

Not to follow a trend, but to create a visual language that feels unmistakably Casa Negra.

That same philosophy extends into our fragrances.

Notes like Black Dahlia, Black Iris, and Black Cactus Blossom appear throughout the collection, creating a subtle thread that connects the scents and gives Casa Negra its signature character.

Each fragrance tells a different story.

Each vessel becomes part of the home.

And when the flame is gone, the object—and the memory it helped create—remains.

The Two Wild Roses

The women behind Casa Negra

Two women.
Three decades of friendship.
Two perspectives.
One shared vision.

The friendship came first. The brand followed.

Veronica and Mayra built Casa Negra from a friendship that had already weathered decades of life, change, loss, growth, and everything in between.

The Two Wild Roses represents that partnership—two women with distinct strengths, different stories, and a shared appreciation for beauty, home, heritage, and the memories that shape us.

Veronica Alcaraz-Saucedo

Founder & President

Veronica brings the discipline of a leader, the precision of a former U.S. Army Reservist, and decades of experience across real estate, hospitality, and food manufacturing to Casa Negra.

A UCLA and Pepperdine alumna, Veronica has built her career around leadership, creating meaningful experiences, and understanding the importance of the spaces we inhabit.

For Veronica, Casa Negra is deeply connected to the idea of home—a place to gather, connect, create memories, and make people feel welcome.

Her perspective brings structure, purpose, and intention to the brand, while her commitment to service remains an enduring part of Casa Negra’s story.

Mayra Sinohui

Co-Founder & Creative Director

Born in Tijuana and raised in the San Fernando Valley, Mayra grew up between two cultures, two languages, and two perspectives on beauty.

Her career spans more than two decades in luxury beauty and fragrance, with experience across Chanel, Byredo, Diptyque, Parfums de Marly, and Giorgio Armani Beauty.

That experience became the foundation for Casa Negra’s creative direction—but the inspiration reaches further back.

To her grandmother’s hands.

To her family’s appreciation for quality.

To the warmth and character of a Mexican home.

To the memories created around the people and places that shaped her.

Mayra’s creative perspective is an act of translation—bringing heritage into a modern luxury language and transforming memory into scent.