Our Story
Founded in 2020 in California's San Fernando Valley, Casa Negra Collection is a luxury home fragrance brand
created by lifelong friends Veronica Alcaraz-Saucedo and Mayra Sinohui. Rooted in shared values, heritage, and a
decades-long friendship, the brand was born from a mutual vision to elevate everyday living through intentional
design and scent.
Casa Negra is led by two Mexican-American entrepreneurs who channel their cultural influence and creative
synergy into distinctive, signature fragrances. Each scent is thoughtfully composed and housed in a bold yet
minimal vessel, designed to bring warmth, balance, and quiet luxury into modern spaces where life and
work seamlessly coexist.
The collection features four signature candles, each hand-poured and crafted for refined performance and lasting
presence. Anchored by a subtle black note, every fragrance evokes elegance, comfort, and nostalgia—transforming
any space into a personal sanctuary while honoring Casa Negra's inclusive and elevated design philosophy.
The Why Behind Casa Negra
Casa Negra exists to turn everyday spaces into intentional sanctuaries through scent. Our
candles are a lifestyle; they invite warmth and elevated simplicity.
"Casa Negra was created from our shared belief that a candle can do more than scent a room—it can shift energy, hold emotion, and create presence. It's a reminder to pause, to feel, and to be fully where you are."
Veronica & Mayra, Founders
Casa Negra is not just a candle brand. It's an invitation.
To slow down.
To be present.
To create space that feels like home.
The Two Wild Roses
The visionaries behind Casa Negra Collection
Veronica Alcaraz-Saucedo
Founder & President
Veronica Alcaraz-Saucedo, Founder and President of Casa Negra Collection, is a resilient veteran and accomplished entrepreneur whose journey reflects perseverance and vision. Her career includes service in the U.S. Army Reserves, academic achievements at UCLA and Pepperdine University, and leadership roles across real estate, hospitality, and food manufacturing. Inspired by the desire to harmonize work and home life, Veronica helped create candles that evoke emotion through thoughtfully crafted fragrances. Driven by a deep commitment to business, community, and philanthropy, she continues to grow the brand with purpose—building both impact and a lasting legacy.
Mayra Sinohui
Co-Founder & Creative Director
Mayra Sinohui, Co-Founder and Creative Director of Casa Negra Collection, has been immersed in fashion and creativity since childhood. Born in Tijuana, Baja California, and later settling in California's San Fernando Valley, her cross-cultural upbringing deeply informs her artistic and sensory perspective. She holds a Bachelor's degree in Communication Studies from California State University, Northridge, and brings over two decades of experience in the luxury beauty, fashion, and fragrance industries—shaping and guiding Casa Negra's creative and olfactive direction.
Throughout her career, Mayra has collaborated with a wide range of clients, celebrities, and globally recognized brands, including Chanel, Giorgio Armani, Yves Saint Laurent, Byredo, and Parfums de Marly. During the quarantine period, she began exploring candle-making as a personal creative practice, which ultimately led to the founding of Casa Negra Collection. Her design sensibility is influenced by her family's distinctive approach to fashion, particularly her parents' perspective, and her grandmother's enduring values of determination, gentleness, independence, and compassion—elements that continue to inform the brand's creative vision.
